Flat pricing. Everything included.
Nutrition, payments, AI and automation — all included. Your clients are always free.
Free
$0 forever
3 clients, full features
Start free- 3 clients
- AI workout + nutrition builders
- PowerfulU AI assistant
- Check-ins, progress, messaging
- Bounded daily AI
Most popular
Standard
$59 /mo
Up to 250 clients
- Everything in Free
- Up to 250 clients
- Higher daily AI limits
- Automated client billing
- Import existing programs
Verified
$99 /mo
Everything + get discovered
- Everything in Standard
- Verified Coach badge
- Coach directory listing
- Priority placement
- Highest daily AI limits
Optional automated billing: a simple 2% — less than half what TrueCoach charges — only on payments you process through PowerfulU. Clients are always free.
Looking for coaching instead? See client pricing →
How we compare
| PowerfulU | Trainerize | Everfit | TrueCoach | |
|---|---|---|---|---|
| Free tier | 3 clients, full features | 1 client, limited | 5 clients, features gated | — |
| Cost at 50 clients | $59 | ~$175 | ~$130 | ~$137 |
| Cost at 250 clients | $59 | ~$300+ | ~$250+ | ~$300+ |
| Flat price as you grow | ✓ | — | — | — |
| Nutrition included (no add-on) | ✓ | — | — | — |
| Everything included, no add-ons | ✓ | — | — | — |
| AI workout generation | ✓ | Limited | Limited | — |
| AI meal planning | ✓ | — | Limited | — |
| Edit workouts by describing changes | ✓ | — | — | — |
| Import existing programs | ✓ | — | — | — |
| AI assistant, coach + client | ✓ | — | — | — |
| Built-in coach directory | ✓ | — | — | — |
Fully equipped pricing (nutrition, payments, automation included). Competitor rates as of June 2026; varies by add-ons and billing cycle.